Vitamin A
- Form:
- retinyl palmitate
- Found in:
- carrot, sweet potato, eggs
- Per daily dose:
- 150 µg RE · 19% NRV
- Why:
- For eyes, skin and a strong immune system.
Daily Children's Multivitamin
Specially developed for children aged 3 to 12. One sugar-free chewable tablet a day with 15 essential vitamins and minerals.
0 g added sugar
Vitamin D at a child's dose — 10 µg per tablet
Every batch tested by an independent lab
Great taste
Sugar-free
No artificial colours or flavourings
Tooth-friendly
Gluten-free
Dairy-free
Every batch independently tested
Dosed specifically for children
Benefits
- Growth and development
- Immunity
- Strong bones and teeth
- Energy from food*
Key nutrients
- Vitamin A
- Vitamin D3
- Vitamin E
- Vitamin C
- Vitamin B1
- Vitamin B2
- Niacin
- Vitamin B6
- Folate
- Vitamin B12
- Biotin
- Pantothenic acid
- Zinc
- Iodine
- Selenium
Age
Developed for children aged 3 to 12. One chewable tablet a day, whatever their age within that range.
How to use
One chewable tablet a day, ideally with a meal. Have your child chew the tablet sitting down and supervised.
Do not exceed the recommended daily dose. Store dry and out of reach of young children.
How does it taste
A soft chewable tablet with natural flavourings, with no added sugar, cane sugar or glucose syrup. The colour comes from beetroot red and turmeric yellow.
Quality standards
Every batch is tested by an independent laboratory before it leaves us. The formula is dosed for what a child's body needs and stays within the safe limits for this age group.
Subscription
You choose how often you want a refill: every 30 or 60 days. The longer the supply, the lower the price per day.
Rather not have a repeat delivery? Choose the one-time purchase option under the button.
Ingredients
15 essential vitamins & minerals
See what we put in — and why.
Vitamin D
- Form:
- cholecalciferol
- Found in:
- sunlight, oily fish
- Per daily dose:
- 10 µg · 200% NRV
- Why:
- For strong bones and immunity — especially important in the UK.
Vitamin E
- Form:
- D-alpha-tocopherol
- Found in:
- nuts, seeds, avocado
- Per daily dose:
- 3 mg · 25% NRV
- Why:
- An antioxidant that protects growing cells.
Vitamin C
- Form:
- calcium L-ascorbate and acerola extract
- Found in:
- citrus, strawberry, peppers
- Per daily dose:
- 40 mg · 50% NRV
- Why:
- Supports immunity and helps absorb iron from food.
Thiamin (B1)
- Form:
- thiamine mononitrate
- Found in:
- wholegrains, pulses
- Per daily dose:
- 0.5 mg · 45% NRV
- Why:
- Turns food into energy for busy days of play.
Riboflavin (B2)
- Form:
- riboflavin
- Found in:
- dairy, eggs, almonds
- Per daily dose:
- 0.6 mg · 43% NRV
- Why:
- For energy and healthy skin.
Niacin
- Form:
- nicotinamide
- Found in:
- chicken, fish, peanuts
- Per daily dose:
- 4 mg NE · 25% NRV
- Why:
- Supports energy metabolism and healthy skin.
Vitamin B6
- Form:
- pyridoxine hydrochloride
- Found in:
- banana, chicken, potato
- Per daily dose:
- 0.5 mg · 36% NRV
- Why:
- Plays a role in the nervous system and the production of red blood cells.
Folate
- Form:
- calcium L-methylfolate
- Found in:
- leafy greens, pulses, broccoli
- Per daily dose:
- 75 µg · 38% NRV
- Why:
- In its active form. For cell division and growth.
Vitamin B12
- Form:
- methylcobalamin
- Found in:
- eggs, dairy, fish
- Per daily dose:
- 1.25 µg · 50% NRV
- Why:
- In its active form. For energy, focus and the nervous system.
Biotin
- Form:
- D-biotin
- Found in:
- eggs, nuts, sweet potato
- Per daily dose:
- 25 µg · 50% NRV
- Why:
- For healthy hair, strong nails and a good metabolism.
Pantothenic acid
- Form:
- calcium D-pantothenate
- Found in:
- avocado, chicken, mushrooms
- Per daily dose:
- 2 mg · 33% NRV
- Why:
- Helps produce energy and hormones.
Zinc
- Form:
- zinc bisglycinate
- Found in:
- meat, pumpkin seeds, lentils
- Per daily dose:
- 2.5 mg · 25% NRV
- Why:
- For immunity, wound healing and concentration.
Iodine
- Form:
- potassium iodide
- Found in:
- seaweed, white fish, dairy
- Per daily dose:
- 40 µg · 27% NRV
- Why:
- For the thyroid and normal brain growth.
Selenium
- Form:
- L-selenomethionine
- Found in:
- Brazil nuts, fish, eggs
- Per daily dose:
- 12 µg · 22% NRV
- Why:
- An antioxidant that supports the immune system.
What's in it
Made with honest ingredients
15 essential vitamins and minerals, pressed into one chewable tablet a day. Exactly what a child's body misses on the days the vegetables stay on the plate — and nothing extra.
What's not in it
No added sugar
Instead of sugar we sweeten with steviol glycosides, taken from the leaf of the stevia plant. Tasty enough for them to ask for, without the sticky gummy and without the sugar spike.
How it arrives
One bottle, forever
The reusable glass bottle gets your child's name in stickers. After that, a refill pouch drops through the letterbox every 30 days — never another new plastic tub in the house.
Kindly next to an ordinary children's vitamin
Kindly
Supermarket vitamin
Added sugars
0 g
2–4 g per gummy
Artificial colours and flavourings
None
Often present
Active forms (B12, folate)
Yes
Rarely
Independent lab test per batch
Always
Not stated
Tablets per day
1 chewable tablet
Often 2–3 gummies
Packaging
Reusable bottle
A new plastic tub
Dosed for children's needs
Yes
Half an adult dose
What parents say
4.9 / 5
Finally one he'll actually take
“My son now asks for it himself in the morning. With a picky eater that saves me so much worry — I know he's getting what he needs.”
— Sanne, mum of 2
My granddaughter runs for it
“She drops everything to come and get her Kindly. One tablet, no sugar, no fuss. As a grandma I find that wonderfully reassuring.”
— Marleen, grandma
No more morning battles
“One tasty tablet a day instead of a handful of gummies. The children love it and I feel confident about what's in it.”
— Tom & Eva, parents of 3
Clean and tasty
“Zero sugar, no artificial rubbish and the active forms you won't find elsewhere. Exactly what I was looking for as a mum.”
— Fatima, mum of 1
Frequently asked questions
From what age can my child take Kindly?
From age 3, as stated on the label. Always give the chewable tablet with your child sitting down and supervised.
Why is there no iron in it?
Iron is only supplemented in children on a doctor's advice, because too much iron can be harmful. That is why we deliberately leave it out of the formula.
How does the subscription work?
You automatically receive a refill every 30 days. In your account you can pause at any time, move the delivery date, add a child or cancel — with no notice period.
How does it taste and what is it sweetened with?
The chewable tablet is sweetened with sorbitol and steviol glycosides and flavoured with natural flavourings. 0 g sugar, no cane sugar and no glucose syrup. The colour comes from beetroot red and turmeric yellow.
What if my child doesn't like them?
Email us within 100 days and you'll get a full refund. You can keep the bottle and the stickers.
Can I buy once, without a subscription?
Yes. Under delivery frequency, choose ‘One-time purchase’. With a subscription you pay less per delivery and delivery is free.
Start with Kindly today
Free reusable bottle and sticker set. Cancel any month, 100-day money-back guarantee.
Rated by parents
12,480 parents got there before you
4.9 out of 5 · based on 12,480 reviews
3 days ago
Finally one he'll actually take
My son is a picky eater and now asks for it himself in the morning. No more fuss at the table and I know he's getting what he needs.
Sanne V.
Verified
1 week ago
Perfect for sleepover days
My granddaughter runs to the kitchen the moment she sees the bottle. One tablet, no sugar, no fuss — wonderfully reassuring.
Marleen D.
Verified
2 weeks ago
No more morning battles
Three children, three tastes, endless debate. Now it's one tablet each and done. The refill just drops through the letterbox.
Tom B.
Verified
3 weeks ago
A clean label, genuinely
I always read every label. Zero sugar, no artificial colours and the active forms of B12 and folate. Exactly what I was looking for.
Fatima E.
Verified
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